Leading Media Brands are Expanding the Definition of OTT, Fuugo Paper concludes

Many existing OTT strategies are overly focused on the question of App Stores and Smart TV platforms for distribution. Instead, they should be focused creating emotional connections and engagement with their audience.

That’s the conclusion of a new white paper published by Fuugo. The paper describes how beautiful web video interfaces that also incorporate photos, text and social media content can create an extended OTT experience that drives more engagement. In turn, this increased stickiness can be effectively monetized with hybrid business models that include ad-based, subscription, transaction and free, sponsored content models.

CEO Petri Kalske stated “We have studied successful brands like Red Bull Media House in addition to our key customer projects and we see OTT leaders pursuing a subtle shift in their strategies. They are widening their approach to content strategy; they are ensuring their OTT apps are complemented by a 360-degree digital presence; and they’re pursuing new, hybrid business models.”

Since attracting a new round of venture capital and a reinvigorated founding team in May of this year, Fuugo has been hardening and shipping core platform features including OTT subscriber acquisition to live linear playout from VOD assets. The team is innovating its platform in tight partnership with strategic customers.

As Kalske puts it: “We’re fortunate to have customers that are committed to differentiated, break-through projects that go well beyond the conventional OTT playbook. We welcome input on this new, extended vision for OTT.”

To read more about this vision, Fuugo invites content owners and analysts to download a copy of their new white paper entitled:

“Going Above & Beyond: Five Key Tactics to Extend Your OTT Strategy”

Readers that download the paper will gain insights on the following topics:

  • The State of OTT in the Global TV Market
  • The 5 Defining Elements of an Extended OTT Vision, including
    • The 5 Defining Elements of an Extended OTT Vision, including
    • The best way to get the widest distribution
    • How to incorporate live and linear into on-demand
    • A sneak peak into the next ‘Hybrid’ technology story
    • A simple way to execute continuous integration
  • Red Bull: The (Untold) OTT Story
  • Customer Case: Fuugo enables TV Everywhere for a U.S. Sports TV Network
  • Customer Case: Fuugo delivers Live linear TV from VOD assets

Executive Chairman Michael Koehn Milland added, “We have outlined our vision in this paper to start a discussion with customers, partners and analysts. The growing OTT market presents challenges, but for companies that articulate a clear, distinct vision, we see great opportunity ahead. We are on the lookout for our next ‘Lighthouse’ customer that shares our bold, new vision for OTT.” Mr. Koehn Milland arrives at Axel after leading the sale of Octoshape to streaming media leader Akamai in 2015.

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